DRAFT Advert

Ancillary Text Feedback

The strengths of our digipak is that they feel the use of images and the coloring looks very professional which is a very good comment as it needs to look professional to get a high grade. The coloring we have used is to go with a black and white feel so that it does look professional and the photo shoot took us a long time to shoot as we wanted a wide range of photos to choose from. They also said we had a good variety of image which is great because we really wanted it to look like it would in a real life digipak from an artist. They also commented on the fact that the text matched throughout which meant that we had contained consistency and that is good for brand identity.

Areas for improvement, they did comment on the fact that it did need finishing which is no problem because it wasn't finished anyway. However they did comment about the fact that the inside pages should be a bit more smooth and they should blend in some more. i do agree that it does need blending to make it look a bit more professional.

How effective is the brand identity? They said that the digipak and video linked well and also stated that it is quite effective. They said that it was good how we have kept the same character throughout. I feel that it is good they have said it as it is how the professional industry create some digipaks. We have also shown the brand logo without which is key to our digipak and products. I feel that the feedback was very useful.

Photoshoot

This is our photo shoot, we have a variety of shots from this range for our digipak. They are all relevant to our genre of song and some shots contain the clothing that appears in the video itself which maintains some consistency throughout. The photos that will appear on the digipak may be edited if needed and cut out so that we do not see the backgrounds.

Kimtag

When we scan the QR code , this is what comes up and appears on your screen. As you can see from the screenshot, it comes up with many options that we have made available to the record label 'Smoking Hot Records'. We have the option to look at our blog, our Facebook and our YouTube account. This gives people the opportunity to look at everything we have made for our record label.

Future Products

Future Products on Prezi

This is the products that we will be releasing simultaneously with the cd. They all include our QR code which takes you to our selection of social networking sites for smoking hot records. They include things such as mugs, t shirts and even caps. This is what we will be releasing for our brand. The good thing about using the QR code means that we will get more recognition for the "company"

DRAFT Digipak outline

This is the outline for our digipak, it will be the basis of our booklet that we will include in the cd case. There is still a page missing but that will just include a photo shoot of our actress. As you can see we have mainly stuck to the black and white theme of the digipak. The photos that we need to take on the shoot generally need to be based around the same style that pixie lott is taken in. We have included the cd print that will be on top of the pixie lott cd; Young Foolish Happy. We have tried to stay strong to the "all about tonight" song, as the black clouds on the cd signal the night time. We have included the company logo on most of the sides of the digipak showing that 'smoking hot records' created this! Overall i feel that when we get the digipak photo shoot done, it will be very effective.

Calender - Products

Calendar

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