The strengths of our digipak is that they feel the use of images and the coloring looks very professional which is a very good comment as it needs to look professional to get a high grade. The coloring we have used is to go with a black and white feel so that it does look professional and the photo shoot took us a long time to shoot as we wanted a wide range of photos to choose from. They also said we had a good variety of image which is great because we really wanted it to look like it would in a real life digipak from an artist. They also commented on the fact that the text matched throughout which meant that we had contained consistency and that is good for brand identity.
Areas for improvement, they did comment on the fact that it did need finishing which is no problem because it wasn't finished anyway. However they did comment about the fact that the inside pages should be a bit more smooth and they should blend in some more. i do agree that it does need blending to make it look a bit more professional.
How effective is the brand identity? They said that the digipak and video linked well and also stated that it is quite effective. They said that it was good how we have kept the same character throughout. I feel that it is good they have said it as it is how the professional industry create some digipaks. We have also shown the brand logo without which is key to our digipak and products. I feel that the feedback was very useful.
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